In 2012 MemberWise, the independent professional networking group, consulted with over 3,000 membership organisations and associations to understand how the sector harnesses the power of the web to drive membership value and growth. It is the biggest survey of this type that I am aware of.
The results contained within the survey make for compelling reading. I was amazed at a number of the findings and intrigued about the wider implications. When the results are published later this month you can expect a number of blogs from me.
In the meantime, IndigoBlue is delighted to be sponsors of the report and is partnering with MemberWise to host a launch event at the RSA on 12th February. Demand for this event has been extremely high and only a few places remain.